The link between stationery and people began when people first used a stick to draw on the ground. That link, time and again, has continued to evolve along with the evolution of people.

However, its intended purpose has never changed, and continues to exist today. We are now rethinking this evolution.

Eliminating unnecessary ornamentation and function, we are taking a new look at what's really necessary, rediscovering essential elements and aiming to finally arrive at what should have existed all along.