Turning backyard cricket PINK!

Turning backyard cricket PINK!

Nitto Denko Australia today announced their collaboration with the McGrath Foundation in support of McGrath Breast Care Nurses. As part of this announcement Nitto also announced that they will be turning their popular General Purpose Electrical tape Pink, in support of the Foundation.

“Nitto Denko Australia is pleased to announce our collaboration with the McGrath Foundation by turning the General Purpose PVC Electrical Tape Pink. The Tape will still feature all of its functional elements for electrical insulation with the addition of assisting the community in turning their backyard cricket game pink!” explained Ben Mitchell, Director of Sales and Marketing at Nitto Denko Australia.

Traditionally backyard cricket is played with a tennis ball wrapped in PVC electrical tape to add weight, speed and swing to the ball. Ben explains that “As a business, we always hear, hey, I use your tape for wrapping my tennis ball for backyard cricket its perfect for the swing and adding weight without having to purchase a cricket ball. That, added with the sales we were seeing directly for the tape to be used for the backyard game got us thinking, how can we use this to help give back to the community? Thus the Pink Tape concept was born.”

Nitto Denko Australia’s decision to partner with the McGrath Foundation was a natural progression after donating PVC tape to local community clubs as commemorative bands.

“Nitto Denko Australia is all about being a good corporate citizen and with 2018 being our 100 year birthday we wanted to make some noise locally that said yes, we are here and we are a part of the community. Partnering with the McGrath Foundation felt right for us and we want to raise as much money as we can for our final donation at the end of summer cricket.”

The McGrath Foundation has supported over 54,000 individuals and their families experiencing breast cancer since 2005. McGrath Breast Care Nurses provide physical, psychological and emotional support from diagnosis and throughout treatment for free.

Tracy Bevan, McGrath Foundation Director and Ambassador said, “Thank you to Nitto for the incredible support of the McGrath Foundation.”

“Cricket has been at the heart of so many of our fundraisers throughout the years, and we’re excited that Nitto is going to play a part in that.”

“Turn your backyard game pink this summer and help support those who need it most.” – Ben Mitchell.

Nitto’s ‘Pink Tape’ will be available through Bunnings from October with $2 from every pack sold going towards the McGrath Foundation.

About the McGrath Foundation

Ours is a story of simple – but well-known – beginnings. It started with Jane and Glenn McGrath’s very public experience with breast cancer, and has become one of Australia’s most recognised and respected charities, the McGrath Foundation.
Some years after her initial diagnosis, Jane’s cancer returned. This time, she had a breast care nurse, who both empowered and comforted her, and the entire family. This experience set the mission for the Foundation, which has become an enduring commitment to support thousands of women and men every day, no matter where they live – for free.
We raise funds to place McGrath Breast Care Nurses in communities right across Australia, as well as making breast health understanding a priority.
While more than 50,000 families have been supported by 117 McGrath Breast Care Nurses, there’s still lots more to do to reach every family going through breast cancer. We rely on the heartfelt support we receive from all over Australia – including individuals, communities, corporate partners and government. They help by donating, hosting or attending events, or purchasing McGrath Foundation products, which helps us continue Jane’s legacy and achieve our mission.

Together, we can make a difference.

To make a donation to the McGrath Foundation, please visit www.mcgrathfoundation.com.au.

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